Experience
Social Media Manager
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Developed and implemented social media growth and engagement strategies to promote content and drive brand awareness, resulting in a 20% increase in followers and a 10-fold increase in engagement rate.
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Utilized tools such as Notion and Generative AI platforms to plan, strategize and manage content delivery on all major social platforms consistent with brand KPIs.
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Created 5 tweets and 5 corresponding LinkedIn posts to provide visuals, drive views, and engage with followers.
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Planned, advertised, executed, and monitored Instagram and TikTok lives to increase user engagement.
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Designed and improved the visual brand assets to increase our social media engagement by 25%
May 2023 - Current
Adjunct Instructor
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Delivered lectures and led discussions on topics such as cognitive psychology, perception, and human-computer interaction to diverse student populations for 3 courses per semester, averaging 70 students.
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Created and graded assessments such as quizzes, exams, and design projects to evaluate student comprehension and progress.
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Surveyed students to ensure continuity and consistency in the delivery of the course, and updated course curriculum to align with the latest research and industry standards.
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Utilized data analysis to evaluate student progress and improve instruction, resulting in a 98% pass rate.
August 2021 - Current
UX/UI Designer
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Designed and developed the landing page for Because Bitcoin, utilizing Tailwind CSS components to ensure a visually appealing and user-friendly interface.
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Conducted a heuristic analysis to detect user pain points with the current design, a comparative analysis, and created user flow diagrams and personas to inform the design process.
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Designed the UI for the front-end and back-end processes, creating and testing wireframes to ensure all necessary components were included and the interface was intuitive for users.
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Collaborated with the development team to ensure the software prototype was fully functional and met project requirements.
March 2023 - Current
Administrative Assistant / Social Media Manager
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Scheduled and coordinated appointments, travel arrangements, or any other assigned duties.
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Developed filing systems to keep track of 140 products to improve listing speed on online commerce stores.
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Created and managed 5 social media accounts to build brand awareness in commerce stores, taking the shop from 0 sales to over $1,000 in sales in the first month.
Feb. 2022 - June 2023
UI Designer
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Designed a high-converting website for L.H. Wellness using Figma then developed on Wix site editor, using HTML where necessary.
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Created engaging copy consistent with call-to-action.
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Created graphics to use on website matching to website copy.
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Completed market analysis of existing Yoga businesses to understand end users.
Sept. 2022 - Dec. 2022
UI Designer
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Conceptualized, designed, and developed the company's homepage, lead generation forms, and design systems that launched the company to begin accepting clients.
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Produced wireframes and low-fidelity prototypes to ensure the design is the correct look for the company.
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Developed design within Wix site editor consistent with Figma prototypes.
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Revamped website flows and navigation menus to increase intuitive design.
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Produced SEO copy for website marketing that reached 700 new users in one week.
March 2022 - May 2022
Education
Master of Science in Forensic Psychology
Arizona State University, Tempe, AZ | GPA: 3.94
Bachelor of Arts in Psychology
New Mexico State University, Las Cruces, NM | GPA: 3.6
Technical Skills
Programs
Figma, Adobe XD, Miro, SPSS, PSPP, Microsoft Office, InVision, Adobe Creative Suite, Sketch, GIMP, Canva, VistaCreate
UX
Wireframing, Responsive Design, Web Design, UX Design, UI Design, Usability Testing, A/B Testing, Quantitative Analysis, Qualitative Analysis, Regression Analysis, Independent Samples T-Test, Interviewing, Surveying, Journey Mapping
General
Social Media Management, Content Creation, Engagement, Monitoring, Social Media Advertising, Brand Design, Directing Traffic, Brand Awareness, Copywriting, SEO, Email Campaigning